Fashion

Gigi Hadid Named New Spokesperson of Maybelline New York

by Mirella Haddad
 
International cosmetic brand Maybelline New York appointed American model Gigi Hadid as their new spokesperson. Hadid joins an elite group of spokeswomen such as supermodel Christy Turlington, Brazilian model and actress Adriana Lima, British model Jourdan Dunn and American model Emily DiDonato. Landing on models.com’s Top 50 models list in 2014, Hadid will make her debut in the brand’s advertising campaigns later this year.
 
“Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real! It’s the most incredible feeling and is a dream come true,” said Gigi. “I feel so honored and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity.”
 
Gigi Hadid started her career as a model at the age of 19, when she appeared on the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott and Chanel. Mentored by the former editor-in-chief of Vogue Paris Carine Roitfeld, Hadid worked with renowned fashion photographers such as Steven Meisel, Mario Sorrenti and Bruce Weber – to name a few.
 
“We are thrilled to welcome Gigi Hadid to Maybelline New York. As the fashion industry newest “it” girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life,” said Jerome Bruhat, global brand president.