The Ferragamo Hug Bag Has the Warmth of an Actual Hug

A lot of marvels were revealed during the Fall-Winter 2023 runway show. However, Ferragamo managed to steal an extra part of our hearts with the Hug bag. Inspired by the representation of a hug, just like its name suggests, it has an embracing shape and a tangible and intangible way of elevating the labor of every craftsperson committed to the making of this elaborate design. An object of timeless elegance and intricate refinement that reaffirms Ferragamo’s origins and its innate reference to the unparalleled mastery of Florentine artisans, it is the quintessence of the House’s enduring legacy of craftsmanship and creativity.        

The Hug bag, featuring an asymmetrical silhouette with folding side panels that extend to the front to allow locking and unlocking the oblique Gancini closures, comes in three different iterations – including a pouch and a tote bag in medium and small sizes – with concealable tubular handles, protective metal feet, and a removable shoulder strap. As for the color palette, it plays with classic tones and vibrant hues of black, midnight blue, yellow, optic white, and Ferragamo red, with gold or palladium-finished hardware.    

Bringing heritage to life in a modern way, this marvel is available at Ferragamo boutiques, on, at selected e-tailers, and at retailers worldwide. It should definitely be part of your wardrobe this season!

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