by Mirella Haddad
 
Though a woman might reveal herself, there always remains something mysterious. The new B.Balenciaga fragrance is made for a woman who gradually reveals herself making her even more intriguing.
 
In exploring green woody scents, a new trend is being set. The refreshing fragrance features notes of lily of the valley and violet green leaves, as well as iris notes that reveal a powdery essence. Woody notes create the fragrance’s underbelly and include the scents Ambrette Seeds and Cashmeran wood.
 
Inspired by the fusion of old and new, the B.Balenciaga bottle evokes the house’s classic heritage through a modern interpretation. Featuring a unique frosted glass texture, Wang draws upon the marble tiles used at the flagship boutique on Avenue George V in Paris.
 
Featuring in-demand model Anna Ewers, the advertising campaign perfectly reflects the perfume’s spirit. Shot by renowned Steven Klein, an enticing visual of Ewers intrigues the viewer, propelling them to seek further into her enigmatic personality. 
 
“This was such an exciting project for me because it’s my first time working on a fragrance. It was important to capture the woman, the essence, the personality of B.BALENCIAGA,” said Wang.