When the Middle East Masters Beauty – 10 Brands to Love

Besides fashion, the Middle East has proven itself to be a hub for beauty brands as well.
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Besides fashion, the Middle East has proven itself to be a hub for beauty brands as well. From perfumes to skincare and makeup, many labels paved their way to beauty counters around the world, and here is a round-up of 10 we absolutely love!

Huda Beauty is a brand that has now become needless of an introduction. Founded by Huda Kattan in 2013, it has become a hub for must-have beauty marvels, covering lashes, lipsticks, eyeshadows, blushes and much, much more!

Prismologie was brought to life by Kuwaiti Sheikha Al Sabah’s ideology for color therapy. While shopping for your skincare essentials whether for your face or body, your eyes will witness one of the most colorful experiences!

Simihaze Beauty is the fruit of Palestinian twin DJs Simi and Haze Khadra’s love for edgy fashion and fine arts, which they translated into fun and expressive makeup products. As dualities set the tone for every marvel born under the brand’s name – think AM/PM, form/function, minimal/maximal, every specific makeup need is covered.

Shiffa Beauty was initially founded by Dr. Lamees Hamdan as a trusted brand for natural pregnancy body oil, but has soon evolved to become the go-to choice for skincare products that allow clients to shop according to their skin’s concerns. From acne to pore enlargement, pigmentation and dryness – among others, you can rest assured that your skin is well taken care of.

Hindash Cosmetics was established in 2022 by Dubai-based Jordanian makeup artist Hindash. Created to become staples in every beauty guru’s makeup routine, these vegan products designed to ensure zero fallout are the greatest addition to your beauty bag.

By Mina Al Sheikhly was founded by Mina Al Sheikhly, who never failed to launch mascaras that cater to every need in the most precise of ways. To design them, Al Sheikhly opted for long-lasting, paraben- and cruelty-free formulas to treat both your lashes and the planet.

Shade M comes from Dutch-Lebanese Nour Khalife and American-Palestinian Jolie Nubani’s desire to co-found their own beauty brand after their long careers at YSL, Giorgio Armani and Chanel. Addressing Arab women, they create high-performance, halal and vegan lipsticks that perfectly cater to their needs.

Bassam Fattouh is the eponymous brand of Lebanese makeup artist Bassam Fattouh, who is one of the biggest names in the Middle Eastern beauty scene. Revolving around cosmetics, the 2010-born brand offers a meticulously developed range of products based on the genius’ knowledge in the field.

Whind takes you on a journey to Marrakech through Moroccan-born Hind Sebti’s vision for her country’s riches, which she perfectly uses in her clean, vegan, carbon-neutral and science-backed skincare products and fragrances. 

Kayali was founded by Huda Kattan’s sister Mona Kattan in 2018. Inspired by the rich Middle Eastern heritage, the perfume brand is all about the ritual of layering and mixing scents to elevate the wearer’s mood!

Article Written by Mirella Haddad