With the opening of an exclusive pop-up in THAT Concept Store at the Mall of the Emirates, Magda Butrym announced the launch of its Fall/Winter 2023 collection. Through it, the contemporary womenswear brand offers us tickets to go on a playful exploration of maximalism and opulence engulfed with modern femininity. Along the way, a color palette of darker and more saturated warm fabrics, for daywear and nightwear, infused with deep night blue sequins, accompanies us to embrace bold shapes and enjoy confidence and comfort while evoking sophisticated romanticism through elaborate lace and embellished details.

In order to explore this amazing collection with all that it has to offer – from mini dresses to the timeless Magda dress, and exclusive accessories like the Magda bag, tie-up sandals, and sleek swimwear – this immersive pop-up installation comes as a fusion of retail therapy and discovery. It will keep its doors open till 30 November so we can shop the marvels of Magda Butrym for the cold season which will also be available online at THATConceptStore.com.