Piaget’s 7 Paix is more than just a boutique; it’s a one-of-a-kind place where refinement meets modernity. Inviting clients to experience high horology and jewelry in their own way, the new Piaget boutique is located in the legendary 7, Rue de la Paix, the initial birthplace of Haute Couture, in the workshops of Charles-Frédéric Worth.
Worth opened his atelier in 1858 to become a luxury fashion destination for international jetsetters. Today, Piaget opens a new chapter in their history by opening a boutique that takes over 510 square-meters. Created by Atelier Sasha’s architect Christine Querlioz, guests are invited to a wondrous journey through rooms designed like the ones at a stately home.
Piaget’s spirit of boldness and creativity is reflected through the boutique’s façade. The contemporary display windows tell the story of the house’s newest collections and when the evening falls, a light originating from fiber optics illuminate them. When entering the boutique, expert craftsmanship comes to light through laminate oak parquet floors, plaited oak paneling and coffers covered with a gold leaf under Murano-made lanterns. In addition, the boutique features a stylized chandelier welcoming the visitors to the open first-floor balcony and an iconic display window showcasing a gold leaf mosaic created by an ancestral Italian family business.
Redefining the concept of a High Horology space, Métiers counters showcase the manufacture’s calibres – highlighting the multiple ultra-thin movements that have been produced by the house over the past few years. Overlooking a magnificent garden, the high jewelry area features an adjustable double light that draws the attention to the two main collections presented each year. While couples are invited to discover the Wedding collection and the Piaget Passion solitaire on the first floor, a reception area is designed to host a temporary exhibition, a cocktail or an intimate dinner.
“To transform dreams into reality in order to offer creations that are perfectly in osmosis with their time is part of Piaget’s DNA. Today, that is the raison d’être for 7 Paix. This is not about having the umpteenth flagship store, but about an extraordinary place in tune with a passionate, exciting Maison,” said Piaget’s CEO, Philippe Léopold-Metzger.
Mirella Haddad
