To celebrate their 20th anniversary, Paul & Joe opened their very first flagship store in the heart of Mayfair, London. Adding Parisian flair to their new British hotspot, the French brand invited generations of English rock royalty to the Burton Street store to toast to designer Sophie Mechaly and her newest achievement.
The new 220m2 space, which will carry the Women’s and Men’s line, the Paul & Joe Sister diffusion line as well as eyewear, beauty and furniture, was thought up by Mechaly and recognized interior designers Guillame Terver and Christophe Delcourt. The new boutique includes a chic mixture of wood, colored glass and metal detailing rendering it contemporary and within the Paul & Joe spirit.
London socialites and fashion faces mingled and danced the to disco tunes in the presence of Mechaly herself and UK Ambassador Myles Donneky. For the special event, renowned artist Clym Evernden transformed the store with his
colorful window illustrations and autumnal foliage inspired set design. Couldn’t come up with a more perfect way to glide into fall…
