“Clinique isn’t just a cosmetics line – it’s a way of life,” once said Clinique’s founder Carol Phillips, a former beauty editor at Vogue. Launched globally in October, The Wink isn’t just about beauty; it’s about giving women a beautiful, confident life.

Taking a lifestyle direction, this platform reveals people, places and ideas that inspire Clinique including global influencers, trends, science-based skincare, wellness, travel, art and style. In addition to the beauty tips, the website features a monthly column entitled “Over Breakfast With” by Global Brand President Jane Lauder.

From interesting tips to detailed stories, The Wink allows its visitors to share all that is interesting for them on social media channels and save them on “The Canvas”. As for skincare ingredients and makeup application techniques, an interactive glossary entitled “The Index” is right there at everyone’s disposal. 

Mirella Haddad