by Mirella Haddad
 
Twenty years ago, Lisa Eldridge worked as a beauty advisor at the Harrods Lancôme counter. After having created her one-of-a-kind blog in 2009 –it offers practical easy tips on how to look great in a few minutes while avoiding the art of camouflage – Eldridge’s genuine know-how came to light and made her a trusted expert by both women and brands across the globe. Eldridge is known for showing women what suits them best, answering questions all women ask and avoiding catwalk make-up trends.
 
Lancôme ambassadress Kate Winslet only trusts Eldridge with her personal make-up, which perhaps contributes to the reason why she was named the brand’s Make-up Creative Director. Eldridge will be responsible for the creation of Lancôme products and collections as well as new techniques and tutorials that will help facilitate a woman’s daily beauty application.
 
“It’s an honour to be named Make-up Creative Director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!” said Eldridge.