The Pilot Episode continues with Pucci, this time pushing forward their new Blasone handbag.  Reflecting Pucci’s cool, relaxed boho attitude, Blasone bag ushers in key house signature styles. A true statement handbag, the Blasone has a character of its own with its long fringes hanging from a knotted debut that projects from the bottom and sides of the bag. In striped black and white, perfectly on-trend with this season’s striped obsession, this cotton top handle bag is a crowd-stopper.

Another star also come to light – Emilio Pucci’s new logo. Stamped on the front bag, the new logo is modern and edgy. Many designers are giving fashion house’s logo a much-needed uplift since there is no better way to adapt to changing times and audiences then with a new visual identity. In vibrant colors and bold sizes, the use of origami gives the handbag texture, personality and depth.

The Blasone handbag is available at The Dubai Mall and The Galleria in Abu Dhabi.