Étoile “La Boutique” announced its online partnership with Farfetch, which made them the first UAE based boutique to appear on the e-tail giant.

Farfetch features more than 300 independent fashion boutiques, carefully selected for their original vision, to give customers a unique shopping experience. The e-tailer travels from Paris, New York and Milan to Riyadh and now the UAE in order to provide a rich diversity of brands.

“As the only multibrand store with a regional presence in the Middle East, we wanted to bring Etoile 'La boutique' to the next level, opening our doors to the rest of the world. Farfetch was the natural choice for our fashion evolution in order to make the Etoile 'La boutique' selection and experience accessible to everybody” said Ingie Chalhoub.

A selection of luxury brands from Étoile “La Boutique”, such as Carolina Herrera, Ingie Paris, Christopher Kane and Issa, are made available on Farfetch.com/ae

Mirella Haddad