Since 1988, Fendi has unveiled some of the most iconic timepieces for women and men, combining Italian taste and Swiss craftsmanship. By focusing on the sophistication of materials and the innovative colors, the house’s watches always stand out from the pack.

Only fifty numbered pieces are available from each new Selleria watch, worldwide. A palette of contemporary colors sets the tone for these inimitable and sophisticated creations. Using precious haute-couture materials to create two-toned straps along with the feminine and contemporary allure of the new dial, the Selleria watch is multifaceted, daring and elegant just like the modern-day woman who wears it.

Inspired by Karl Lagerfeld’s sketch realized in 1971 for the iconic Fendi fur, the Astucio, the limited editions feature a new geometric design. One of the two versions comes with a white mother-of-pearl dial and blue and white straps, while the other features a mother-of-pearl and black lacquer dial set at the center with sparkling diamonds.

Designed in versions that feature straps made of Romano calfskin, alligator, exotic teju or two-toned leather, this timepiece is also available in polished stainless steel bracelet version. It is designed for a modern woman who desires to express her sophistication and explore the universe of unique shades and materials, all the while staying bold and distinguished.

Mirella Haddad