It all began with a delicate flower, sensual and unique, making its way to the epitome of success by giving its essence to the Chloé perfume.

A true innovation that ignited the start of a wonderful signature scent, the Chloé fragrance. Its powdery scent combined with its legendary glass bottle and a ribbon knotted around its neck, made it the most coveted fragrance in the world of women. Hopping from Chloé Eau de Parfum to l’Eau de Chloé and Roses de Chloé, this sensual olfactory transformation finally landed in Chloé Eau de Toilette.

The latter is a distinctive blend of flowers and an infusion of white roses, beset to serve the feminine taste.

Fresh, delicate and light, Chloe Eau de Toilette is painstakingly crafted to please the olfactory senses. Only this time, it is dressed in a much softer cloak, with the Rose as the centre of attention in its composition. Its two creators Michel Almairac and Sidonie Lancesseur concocted the perfect recipe using bergamot, magnolia mixed with gardenia, a fresh aroma with a subtle hint of lemon,Rosebuds with an infusion of white petals and finally a hint of downy musk for an extra feel of softness.

Indeed, you can feel its everlasting smoothness on your skin.

While the iconic bottle remains true to its old self, a new distinctive detail takes place, putting into sight a white ribbon tied in a simple knot around the neck to reminisce the white rose. Its “beige rosé” colour matches perfectly the Chloé box.

The perfume’s beautiful campaign showcases the international actress and model Dree Hemingway, who represents the femininity of Chloé perfumes. Shot by the famed photographer duo Inez and Vinoodh, Dree exudes her true authentic and sensual self.

In addition to the new film directed by Jordan Scott, the campaign features black and white images, and a skin bare Dree, highlighting who the Chloé woman truly is. She is free-spirited and embraces her beauty, now and forever more.

 

Cindy Menassa