Always driven by the love of nurturing the imagination and fusing expertise with boldness, Jaeger-LeCoultre launched, 85 years ago, the iconic Reverso timepiece to embody its quest for the unexpected. Its natural case encloses treasures and is the perfect place for personalisation through engraving, gemsetting or enamelling. The second dial of the Reverso Duetto and Duo become canvas for craftsmen to express the house’s horological expertise and creative spirit.
Since it was created in 1931, the Reverso has remained faithful to its powerful emotional impact. This one-of-a-kind icon preserves the same wonderment decade after decade. Strong in its pure and discreet lines, this timepiece is an undisputable emblem of elegance.
The Reverso is available in three styles, Reverso Classic, Reverso Tribute and Reverso One, as well as in three small, medium and large sizes. It invites its wearers to imagine their own watch through the Atelier Reverso.
“To mark its 85th birthday, we wished to offer a new vision of the Reverso, so that each individual can immediately recognise the collection that matches their own character and the model destined to become theirs,” said Daniel Riedo, CEO of Jaeger-LeCoultre.
The Reverso Classic is distinguished by its iconic status and exudes a seductive appeal. Inspired by Art Deco, its geometrical case and Arabic numerals are what make it pass the test of time. Being a neutral part of each man and woman’s wardrobe, it is more than an accessory; it is in fact an element that adds a touch of charisma and self-confidence. Available in steel or pink gold, the Reverso Classic Large Duo indicates a second time zone and a day/night indicator appears on 6 o’clock, while the “home time” is displayed on 12 o’clock. As for the Reverso Classic Duetto, it embraces the wrist in small and medium sizes. With its front dial and its deep black back one that features two rows of diamonds reminiscent of the stars in the night sky, it embodies the true timeless elegance at the heart of JLC.
For the Reverso Tribute collection, the house found its inspiration in the heart of its watchmaking expertise. As we witness in the Reverso Grande Complication watches, the Tourbillon and the Gyrotourbillon, the pieces clearly speak to watch connoisseurs who have a keen eye for both horological content and aesthetic. A fusion between original models and a daring touch of vintage, the Reverso Tribute’s complications, innovations and colors are what set it apart.
Each Reverso timepiece is an emblem of watchmaking wisdom that comes together with intrinsic beauty for subtle synergy. It is when the unexpected meets cutting-edge techniques and aesthetics to create an exquisite time-telling piece.
Mirella Haddad
