In the presence of the brand director for the Middle East Mr. Jean Marc Shammas, Piaget opened its first boutique in Riyadh’s kingdom tower. The 8th in the region, the boutique hosted the ribbon-cutting ceremony in the presence guests of honor and an audience that consisted of select media and VIP guests.
“The inauguration of Piaget’s new boutique is an extremely proud moment for us but what gives us even more pleasure is that this boutique is our first in Riyadh. Piaget’s strategy is really focused on the region and this boutique allows us to be closer to our Saudi consumers as they are very important to the brand,” commented Mr. Shammas.
In true Piaget style and spirit, the boutique sees an architectural concept that invites visitors to go on a satisfying journey through the house’s universe. Discreetly elegant, it stays true to the brand’s Swiss identity. To complement the dramatic lighting that falls on the showcased pieces, black and gold contrast through materials in gloss and matte. The boutique incorporates the precision that takes part in each piece created by Piaget, while the bay windows give visitors the chance to experience the creations’ assortment and fall in love even more with the house’s sophisticated style.
Mirella Haddad
