In an event that was attended by the brand’s ambassadors Serena Williams and Freida Pinto, Audemars Piguet celebrated the grand opening if its newest boutique on Rodeo Drive. The company’s Swiss roots were perfectly reflected through the décor and a white neon sign reading “Welcome to Le Brassus Hills”.

After a ribbon-cutting ceremony, the façade of the boutique was illuminated by white lights and white confetti was falling like snow. The Swiss flair was also reflected in the food and drinks, which were presented by servers wearing cream, white and grey ski resort attire. Along with the Swiss-inspired fire pit, watchmaker and interactive photo stations were made available.

The guest list included the likes of Alessandra Ambrosio, James Corden, Kevin Hart, Nicole Murphy, Olivia Palermo, Erica Pelosini and Sylvester Stallone – to name a few.

The three-story boutique takes over 1342 square feet and offers Audemars Piguet’s collections. It features oak, Vals stone and metallic surfaces that are reminiscent of the Vallée de Joux region, where the brand’s creations have been crafted for more than 140 years.

Mirella Haddad