Riyadh’s Hayat Mall sees the opening of Dior’s first Perfume & Beauty boutique which offers the house’s fragrances, makeup and skincare products, along with exclusive new services. Taking over a space of 90 m2, the Parfums Christian Dior Boutique gives its visitors a one of a kind beauty experience.
Black lacquer and fluorescent neon shades constitute the décor. Ceiling, floor and rails of light delimit the distinct areas. The walls are supplied with screens that continuously play films, highlighting Dior’s products. Private consultation rooms are made available, allowing clients to be treated by fragrance specialists, makeup and skincare experts.
The perfumes, which take center stage, are brought together and showcased according to their identities, while J’adore and Miss Dior are honored with a special place. The area focuses on La Collection Privée Christian Dior, which features 12 signature scents created by the talented François Demachy.
Moving to the makeup section, colors pop with Dior’s new creations and other main products inspired by Dior Runway’s backstage scene. Finally, this boutique offers its clients the opportunity to experience the efficiency of Dior Skincare products that feature unique ingredients from the Dior gardens. In addition, the “Dior Beauty Secrets” are unveiled in a skincare session.
Mirella Haddad
