Vacheron Constantin announced the appointment of Alexander Schmiedt as its Brand Director for the Middle East region.

With a Masters of Law from Vienna University, his career started in this luxurious field when he joined his family’s business, Schmiedt & Co. He then spent 11 years as Managing Director of the Watches Division at Montblanc International, where he was also responsible for product development and marketing of the brand’s timepieces.

“For somebody who is passionate about fine watchmaking, it is an honor and unique opportunity for me to work for Vacheron Constantin, the oldest watch manufacture in the world. I am greatly looking forward to further sharing this unique watchmaking Heritage with the watch enthusiasts of the region," said Alexander, bringing with him a fresh new vision to Vacheron Constantin as the fruit of more than 20 years of rich experience. 

Mirella Haddad