Eternal strength must have been the idea that came to François Demachy’s mind when he reinvented Dior’s Fahrenheit cologne. Taking a powerful direction, the house’s perfumer-creator depicted the adventure of a hero who continues his mysterious quest in an inverted world through the scent’s new composition.

This cologne defies gravity in a short film depicting an overturned breathtaking landscape to capture the spirit of the Fahrenheit man. He is one who follows an inverted horizon, as he questions nature’s vital forces and aims high.

Mirella Haddad