Gold has a rich history. In addition to being the renowned metal used for jewelry, the old alchemists of Egyptian Alexandria believed that its presence in the body restores youth and health. Rumor has it that Cleopatra used to sleep every night with a gold mask on her face to enhance the beauty of her skin and preserve its glow. In ancient Rome, gold was used as well to treat different skin problems. This year, La Prairie highlights this fact by launching Cellular Radiance Perfecting Fluide Pure Gold, a new generation of skin treatment – turning flaws into flawlessness with the simple use of a beauty product.

This silky-smooth texture includes a collagen-boosting golden peptide that improves the quality of the skin below the surface, while golden photo-reflecting agents and pure gold powder provide it with an immediate golden glow. La Prairie’s exclusive Golden Lotus blend also takes part in this product. Once the product is applied to the skin, the latter will become instantly enhanced and calm. Over time, the skin’s quality will be improved from deep within to provide firmness, refined texture and smoothness.

Apply Cellular Radiance Perfecting Fluide Pure Gold in the morning and/or in the evening after cleansing, toning and applying serum. Using your fingertips, gently smoothen it over the face. If your skin needs additional moisture, this product can be applied over a La Prairie moisturizer of your choice.

Knowing that golden radiance is one step away is a dream coming true for every woman.

Mirella Haddad