Versace recently released a sultry short video starring three of the most sought-after models: Bella Hadid, Rosie Huntington-Whitely and Stella Maxwell, clinging on to the new Versace It bag. Directed by Gordon Von Steiner, the video campaign features the beautiful models crawling on a glossy table, reaching out for the bag. As soon as they get a hold of it, they are depicted sitting across from each other admiring and caressing it. The heavy soundtrack gets deeper as they slowly take off their gloves and sensually unfasten the Medusa head clasp.

It all becomes suddenly very clear; the calfskin Palazzo Empire is the sole object of their desire.

Cindy Menassa