As part of its expansion in the Middle East, A. Lange & Söhne opens a boutique in the Lebanese capital, Beirut. The new mono-brand store finds its place at the heart of the city’s Downtown, which is considered Lebanon’s most famous and luxurious shopping hub. 

“The opening of our first boutique in Beirut is an important step in A. Lange & Söhne’s expansion strategy for the Middle East. It is both a commitment to Lange’s loyal fan base in the region and a tribute to increasing importance of the Lebanese market for our brand,” said Ramzi Nael, Brand Director Middle East, Africa & India at A. Lange & Söhne.

Operated in cooperation with long-time partner Cadrans, Maison de Haute Horlogerie, the boutique will offer watch connoisseurs and collectors a one-of-a-kind experience in the world of Saxon watchmaking expertise. In addition, it will showcase the house’s latest launchings and exclusive creations for the newly inaugurated store.

Just like the watches, the place’s interior design reflects precision and perfection. While sandstone elements are reminiscent of the brand’s origins, an elegant grey that takes over wood paneling indicates the corporate’s iconic color.    

Mirella Haddad