To mark the opening of the brand’s new boutique at Beirut Souks, Baume & Mercier hosted an elegant ribbon-cutting ceremony in collaboration with its exclusive partner in Lebanon, Ets. Hagop Atamian. The intimate event was attended by key media personalities and bloggers, in addition to the brand’s regional team.

“Thanks to the support of our long-lasting partner Ets. Hagop Atamian, we are opening our first Boutique in Beirut. It is an important step in the development of Baume & Mercier in Lebanon. It will bring an outstanding luxury experience to our loyal Lebanese customers,” commented Mr. Stanislas Rambaud, Regional Brand Manager.

The ceremony was followed by a lunch and an interview session with the team. With the vision of celebrating life’s precious moments, Baume & Mercier’s new boutique will surely be the place to find a timepiece that will forever bear a beautiful memory.

Mirella Haddad