Watch enthusiasts rejoice, as IWC Schaffhausen opens its airport boutique in the Dubai Duty Free in Terminal 1 at the new Concourse D in collaboration with retail partner Ahmed Seddiqi & Sons.
Set in an elegant space infused with luxury, this boutique showcases the brand’s collections, including the iconic Portugieser family that sees the addition of new designs and features. Shoppers will witness a new shopping experience that will include the new Portugieser Annual Calendar made of stainless steel with a midnight blue dial and the Portugieser Perpetual Calendar that comes in 18-carat rose gold case and features a silver-plated dial, as well as red gold-plated moon against a midnight blue background.
“We are extremely pleased to have opened our first boutique in a Middle Eastern airport, which is not only one of the busiest but also one of the most renowned global airports. Due to the new Concourse D, an increasing number of passengers will be passing through the airport, and the point of sale caters to the diverse tastes and preferences of watch enthusiasts. It is also our honor to have collaborated with our retail partners Ahmed Seddiqi and Sons, allowing us to provide travellers with a world-class shopping experience,” commented Luc Rochereau, IWC Regional Brand Director.
Mirella Haddad
