Armed with unquenchable thirst to reach extremes, the luxury house Versace has set in motion a new contest to incorporate customers in the design process, as they are invited to customize seven limited edition versions of the Palazzo Empire Bag as ode to seven world cities, including Beijing, Hong Kong, Milano, New York, Paris, Sao Paulo and Tokyo.
The process goes as follows: each and every contestant has to capture a special something in a selected city and proceed with submitting it on palazzoempire.versace.com. As the contest closes on May 16th 2016, Versace will then choose only one symbolic image to customize the It bag.
Following the selection, ten of each of the designs will be made available in the Versace stores of the seven cities, and the roaring winners will have the magnificent chance to attend the Versace Women's SS17 Fashion Show in September 2016 in Milan, Italy.
May the best contestant win!
Cindy Menassa
