This May, the Middle East welcomes Apa Beauty, a line of effective and revolutionary oral care and beauty products designed by Dr. Michael Apa to fit easily into one’s lifestyle. With a one-of-a-kind approach that combines the latest advances in oral care, high-quality ingredients and a design that exudes luxury, this brand has launched the first ever line of professional dental products for at home use in the region.

After founding his Dubai clinic Apa Aesthetics, Dr. Apa decided to create products that could offer both health and cosmetic benefits. His groundbreaking formulas use effective ingredients that help strengthen teeth and brighten the smile. With the will to bring oral care into the forefront of the beauty world, one will be able to treat their smile, the same way they pamper their skin, body and hair.

Apa Beauty will start its journey in the Middle East with the Apa White Duo, Lip Loofah, Tooth Gloss and Blue Lip Shine, which will be available online at www.ApaBeauty.com and will definitely allow the user to achieve a look that encompasses all things beauty.

Mirella Haddad