A new digital campaign is taking over the luxury scene, directed and photographed by Sophy Holland and starring the blonde model and Swarovski’s brand ambassador Karlie Kloss.

In an effort to share styling tips for the new Fall/Winter 2016 Crystaldust collection, the model has prepared her own crew to highlight the line’s versatility.

"I loved working with the talented group of creators in this campaign and seeing how the Crystaldust bracelet adapted to each of their individual styles. I like to keep my style simple, pairing clean silhouettes with bolder accessories. The Crystaldust bracelet transforms any look, whether I am on a red carpet, on set or in a classroom, giving me extra shine and confidence” said the beautiful model.

The campaign, supported by Swarovski influencers Margaret Zhang and Tommy Ton, presents different talents, from the fashion models Winnie Harlow and Chanel Iman, to the influencers Vanessa Hong, Vashtie Kola and Harley Viera-Newton, Brazilian TV personality Giovanna Ewbank and fashion experts Bryanboy, Zanita Whittington and Gogoboi; all of whom truly portray what it’s like to #Bebrilliant.

Tommy Ton commented: “What makes the squad brilliant is the diversity and creativity that the group represents. It's truly a breath of fresh air to see so many different faces and talents brought together to represent such a unifying campaign.”

As each and every one of the talents showcases a distinctive way of wearing Swarovski’s Crystaldust range, one could definitely sense the line’s brilliance, as it is set to shine through the Fall/Winter 2016 season. Hence, eight shades of the spiral cuff make the collection ever so special.

Set to go live globally on digital channels and social media platforms in August, The “Swarovski Crystaldust Crew” campaign will come alive in the form of three videos and two visuals.