After decades of interpreting the seduction of the snake through captivating jewelry pieces, Bulgari’s creativity reaches new heights. For 2016, the iconic Serpenti collection witnesses striking new shapes with a focus on the power of this animal’s seductive eyes to hypnotize every woman who wears them.

Reflecting the bold nature of the snake, the almond-shaped gemstones are remarkably similar to its eyes and exude a captivating appeal just like if they were real. After all, it all starts with that first look.

Multifaceted and innovative, the new Serpenti jewels have one thing in common, the penetrating stare of the snake. Inspired by the 1960s-70s Bulgari serpents, these marvels use a modernized hexagonal scale pattern perfectly in line with a woman’s day or night look like any jewelry piece created by this legendary Roman house.

An emblem of wisdom and vitality in ancient Greek and Roman mythology, the snake has become an icon of strength that is still used today as a medical symbol and as an inspiration to many jewelry pieces such as these wonders.

Visit the Photo Gallery below to get seduced and hypnotized by Bulgari’s new Serpenti creations.