Louis Vuitton’s celebration of the launch of a new perfume has manifested itself in the form of five pop-up stores. Yes, five. Evidently so, the luxury brand collaborated with Printemps Haussmann and Le Bon Marché Rive Gauche in Paris, Harrods in London, Shinsegae Gangnam in Seoul and Dubai Mall, hence planting in the four corners of the world the launch of Les Parfums Louis Vuitton, from September 1st to October 22nd, 2016.
And as the It-perfume trots the globe ever- so eloquently, it will lay its greatness in a collection of fragrances presented in a brand-new emotional world. A slew of emotions will come alive through the fragrances, from “Rose des Vents” to “Turbulences”, “Dans la Peau” ,“Apogée”, “Contre Moi” , “Matière Noire” and “Mille Feux”. Picture the Damier Pattern taking over the counters in the most modernistic of ways, true to Louis Vuitton’s iconic style. Picture the “Consultation Trunk” specially crafted in Louis Vuitton’s workshop, showcasing the fragrances’ raw materials curated by Jacques Cavallier Belletrud, Louis Vuitton‘s Master Perfumer. Now stop picturing, because it is all real and happening as we speak at the Dubai Mall from the 1st till the 18th of September.
Les Parfums Louis Vuitton will also be available in a selection of Louis Vuitton stores, so get ready to sail away in a sea of luxurious scents! In the meantime, head to the Photo Gallery to view snippets of the launch.
