As a sponsor of the arts and specifically the film industry, it was not strange for IWC Schaffhausen to appoint Tuba Büyüküstün as brand ambassador for Turkey. The famed Turkish actress now joins influential names such as Cate Blanchett, Kevin Spacey, Dev Patel, Rosamund Pike and Ewan McGregor.

Tuba’s successful acting career and participation in social projects such as her role as a UNICEF Goodwill Ambassador, made her a beloved personality around the world, especially in Turkey and the Middle East. As an ambassador for the Swiss Watch Manufacturer, the actress will be present at events similar to the IWC Filmmaker Award in Dubai, which she attended as a guest in 2015.

On this occasion, IWC Schaffhausen Marketing Director in Turkey Pinar Yilmaz stated: “It’s a privilege for us at IWC to work with Tuba Büyüküstün, who has legions of fans in many countries around the world, particularly in Turkey and the Middle East. She is a highly versatile actress and a strong woman who shares the values of IWC with her interest in social issues, and she certainly has a very bright career ahead of her. We believe that her success will further strengthen our relationship with the magical world of cinema and inspire us to launch new projects.”