Chanel’s Première Boy watch has, since its creation, captivated every modern woman who wants to stand out by her simple and sophisticated style. This time around, the house goes back in history to the 1920s and uses a material that has left its mark on its legendary journey in the world of fashion.

Boldly breaking the dress codes of her time, Coco Chanel used to choose materials for their comfort and tweed was her iconic choice. A robust fabric made of hand-woven carded wool and originally produced in Scotland by the inhabitants of the Highlands, the house reinterprets this material in a one-of-a-kind way by creating the Première Boy Tweed.

The timepiece’s engraved metal strap is reworked in a tweed motif through woven steel threads and precisely reflects the fabric’s richness. Its suppleness ensures a comfortable wearing and the integration of braiding to its contour recalls the contours that adorn the pockets and the bottom of the sleeves of a Chanel jacket.

To complete this watch, the house also designed a buckle that recalls the Place Vendôme, all the while reflecting the spirit of the Première Boy collection.

After indulging in the two videos, head to the Photo Gallery and pick your favorite Chanel Première Boy Tweed watch.