As a celebratory sponsor and an icon that embraces special moments, Baume & Mercier made the 8th edition of Fashion Forward Dubai – which took place between 21st and 23rd of October 2016 – even more stylish than it already was. As part of the collaboration with FFWD, the brand has joined forces with three of the region’s top fashion stylists to create a photo shoot featuring the creations of designers that were inspired by the Petite Promesse timepiece collection.
Teresa Karpinska, Samantha Francis and Salma Awwad reinterpreted the three characters of the watch: the playful, the mischievous and the powerful. During their opening cocktail on Friday the 21st, the series of images were unveiled to the FFWD guests at the Baume & Mercier showcase. In addition, the three stylists hosted a set of workshops related to fashion. While Samantha Francis’ focused on The Science of color, Teresa Karpinska’s tackled The art of high low dressing and Salma Awwad’s made for a guide to taking your personal style to another level.
An exclusive and interactive talk by Baume & Mercier’s Design Director, Alexandre Peraldi, made the event even more special. Head to the Photo Gallery to get a glimpse of the images that blend two of our beloved arts, fashion and watchmaking.
