With the international launch of Jaeger-LeCoultre’s Atelier Reverso, it’s Dubai’s turn to welcome this concept in its own way. The elegant St. Regis Hotel witnessed the attendance of the region’s media, bloggers and VIP guests, who came to experience a whole new level of personalization.

From the colors and materials of the straps to the design of the dial, the engraving and the gem-setting, the esteemed guests playfully designed their own Reverso watch and made this experience even more personal.

Visit the Photo Gallery and immerse yourself in this Jaeger-LeCoultre atmosphere.