by Yalda Zacca
 
As always, Prada looks to innovation and technology - this time, with a new wooden eyewear collection that combines modern designs with precious materials. With a new ‘layering’ technique, the wood is surprisingly lightweight and comfortable allowing for a perfect fit. The wood’s natural veins make each pair of glasses an artful and unique piece.
 
To discover the new collection, six artists give life to 6 digital heroines in Prada Raw Avenue. Through short animations in their own personal perspective, international illustrators Carly Kuhn (TBC), Megan Hess, Blair Breitenstein, Judith Van Den Hoek, Wong Ping and Vida Vega, reveal a virtual catwalk where different iconic looks are interpreted featuring Prada Raw wooden sunglasses.  
 
Visit Prada Raw Avenue at raw.prada.com
Sunglasses are available at all Prada stores and select dealers worldwide.