Prada unveils its Fall/Winter 2025 Women’s and Men’s campaign, PRADA Motion Pictures, by Miuccia Prada and Raf Simons through which models flow freely in each frame, never still, moving together toward unseen destinations. Captured in candid, everyday motion, the images reflect a collective spirit and a new, freer attitude toward fashion.

With a focus on kinetic grace, the campaign further explores progress through motion, advancing ideas and expressing individuality through shared experiences. Each shot becomes a moment paused in time, showcasing the body in motion, both inside and outside the clothing. Real, raw and vibrant, PRADA Motion Pictures blends elegance with reality, turning fashion into a visual story of life as it unfolds: imperfect, powerful, and beautifully in motion.

Creative Directors: Miuccia Prada and Raf Simons

Still Photography: Oliver Hadlee Pearch

Campaign Creative Direction: Ferdinando Verderi

Film Direction: Frank Lebon