Rouge Dior steps into the spotlight with a daring innovation: Rouge Dior on Stage, a high-shine lipstick that combines extreme performance with striking design. Under the creative direction of Peter Philips, Dior Makeup’s Creative and Image Director, this 2025 launch marks a bold evolution in makeup.

With a sleek midnight blue silhouette and a reversed CD logo, the lipstick’s formula features double-phase technology, a Dior innovation that fuses long-wear pigments with a shine-enhancing oil blend. The result? Intense color, 24-hour hydration, and a luminous finish that doesn’t smudge or fade. Available in 10 versatile shades, the range includes standout colors like 390 Redwood Star, a blue-toned redwood, and 120 Iconic Rose, a nude rosy beige.

Rouge Dior on Stage also debuts a custom-designed bullet for precision application, combining the definition of a lip liner with the coverage of a lipstick. Philips describes it as “intuitive, effortless application” that follows the lips’ curves with perfect control.

Fronting the campaign is Jenna Ortega, Dior’s newest makeup ambassador, who embodies the modern, fearless spirit of this lipstick in a cinematic campaign directed by Gordon Von Steiner and shot by Oliver Hadlee Pearch.