Beauty

The New Miss Dior Essence Is All About Power and Passion

A manifesto of feminine power and modern sensuality.

Dior introduces Miss Dior Essence, a new interpretation of the House’s iconic fragrance, created by Francis Kurkdjian, Perfume Creation Director. Bold, fruity and intensely sensual, this marvel is inspired by modern femininity: confident, audacious and free.

A vibrant blend of blackberry and elderflower opens the scent, while jasmine sambac anchors it in tradition, echoing the 1947 original. A deep base of oak wood adds richness and warmth, resulting in a concentrated chypre composition that is both deliciously gourmand and powerfully woody. In fact, the fragrance mirrors the spirit of today’s Miss Dior: expressive, rebellious and joyful. And with its bottle, “cut like a suit,” featuring frosted glass engraved with the Dior houndstooth pattern, and a refined black grosgrain bow – paying homage to Dior’s heritage with modern elegance – elegance is redefined.

Natalie Portman, hero of the campaign, returns to Paris in dramatic fashion under the direction of Manu Cossu, and captures the fearless energy of the new Miss Dior with a mix of romance and rock, adding her unique touch of refinement to a world of unparalleled beauty. 

Keywords