Gisou has officially named model and entrepreneur Rosie Huntington-Whiteley as its new global brand ambassador. The announcement marks a significant milestone for the brand, founded by Negin Mirsalehi, who built Gisou upon her family's six-generation beekeeping legacy. Known for its innovative, honey-infused haircare and loyal global community, Gisou continues to expand its vision of beauty rooted in nature, heritage, and self-expression.

As Rosie expressed that “Hair has always been a powerful form of self-expression for me,” and Founder Negin Mirsalehi shared her excitement: “Welcoming Rosie into the Gisou hive feels incredibly special. She’s a style icon whose love for beauty aligns naturally with our world,” this partnership feels like a natural fit.

The partnership launches alongside Gisou’s latest innovation: the Honey Milk 5-in-1 Styling Cream. This multi-benefit product offers flexible hold, frizz control, hydration, heat protection up to 230°C (450°F), and glazed shine. Powered by Mirsalehi honey, hydrolyzed milk protein and hyaluronic acid, the cream promises up to three days of style memory.

And what makes this beauty marvel even more special is the fact that celebrity hairstylist Shon Hyungsun Ju praised the cream as a “total game-changer,” noting its lightweight texture and ability to deliver strong, glossy results.