Born in 1917, Cartier’s Tank watch has become a legend that speaks for itself. 100 years have passed and this timepiece has not ceased to be the perfect representation of the powerful vision that lies behind it. It proved that watchmaking is far from being traditional, and opened a new chapter in this field as it introduced what modern design is all about. 100 years are more than enough to make this watch a style icon for every age, redefining elegance in every era it has witnessed through its three models – the Tank Louis Cartier, the Tank Américaine and the Tank Française.

Louis Cartier first introduced this watch in 1904 and caused a sensation in the world of watchmaking due to this avant-gardist design. It reflected Cartier’s Art Deco turn by becoming an essential accessory that is elegant yet functional. This modern Tank dream became real in 1917 and proved that strength sometimes can lay in the appearance, thanks to the timepiece’s combination of dramatic style and elaborate curves.

The result is a design that is not quite square, nor quite rectangular. It asserts that freedom and elegance know no gender and fits both women and men of all generations. In fact, it is the true definition of an eternally contemporary object, and the Photo Gallery below will prove this vision by showing you the latest Tank releases. Are you ready to choose your favorite and celebrate this occasion with Cartier?