Cartier and its iconic Panther are inseparable, sharing the same power and magnetism.

The new global campaign showcases the Panther in striking open-air images across major cities, with kinetic events launched in Las Vegas and Shibuya on September 1.

In Las Vegas, the Panther appears in 3D inside the massive Sphere, while in Tokyo she dominates Shibuya Crossing in a monumental triptych.

Paris joins the celebration with an installation above Place Saint-Michel’s fountain, complete with a QR code for a 3D view, while cities like London, Shanghai, and more feature equally bold displays.

Each immersive experience highlights the Panther’s freedom, power and elegance – instantly evoking the spirit of Cartier.