To celebrate its iconic Prada Galleria handbag, the fashion House unveils a striking new campaign directed by Yorgos Lanthimos and starring Scarlett Johansson. This annual project has become a platform for artistic reinterpretation, with acclaimed filmmakers exploring the identity of the Galleria through their unique visual languages.

Following last year’s short film by Jonathan Glazer, this 2025 edition marks the first collaboration between Lanthimos and Johansson. Known for his surreal and layered storytelling, Lanthimos crafts a motion-image campaign that feels like a fragment of a larger film. Within it, Johansson performs mysterious rituals in familiar modern settings, multiplying into various versions of herself.

At the heart of it all is the Galleria – not merely a fashion accessory, but a symbolic object of transformation. Reinvented season after season, the bag becomes a vessel for self-renewal, mirroring the fluidity of identity and the evolving spirit of Prada.

Credits:

Creative Directors: Miuccia Prada and Raf Simons

Talent: Scarlett Johansson

Film Director: Yorgos Lanthimos

Campaign Creative Director: Ferdinando Verderi