Fashion 22 September
2025

Gucci Embraces a Bold New Chapter with “La Famiglia” Collection

Redefining its roots with extravagant storytelling and iconic style.

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Gucci unveils La Famiglia, marking the start of a daring new extravagant, and unapologetically bold era. Captured by photographer Catherine Opie, the collection presents a visual study of “Gucciness” through portraits of an extended Gucci family, each member embodying a distinct persona.

The lookbook opens with L’Archetipo, a monogrammed travel trunk, honoring Gucci’s origins. From La Bomba’s feline sass to Miss Aperitivo’s carefree spirit, the characters reflect the brand’s rich aesthetic language. Icons like the Gucci Bamboo 1947 bag and Horsebit loafers are revived with fresh proportions, while the GG Monogram takes center stage. Effortless Italian elegance is expressed in unique mules and slingbacks, and silhouettes, ranging from feathered opera coats to sleek hosiery, extend glamour into menswear.

La Famiglia is a return to narrative, laying the foundation for Demna’s vision, ahead of his debut Gucci show in February.