Rasasi Perfumes, the renowned family-owned fragrance house, embarks on a bold new chapter with the launch of Rasasi Perfumes 1979, marking a creative evolution for the brand. Founded in 1979 by visionary businessman Abdul Razzak Kalsekar in Dubai’s Murshid Bazaar, Rasasi has become a leader in Middle Eastern perfumery, blending Arabian traditions with modern influences.

Now led by Chairman Saleem Kalsekar, CEO Omeir Kalsekar, and CMO Talha Kalsekar, Rasasi Perfumes 1979 introduces its new direction, “Legacy Reborn.” This expansion celebrates the brand’s heritage while embracing innovation, offering highly concentrated perfume oils, precious bukhoor, rare agarwood, and refined sprays crafted with contemporary artistry.

With a global presence in over 60 countries and state-of-the-art facilities in Dubai Industrial City, Rasasi continues to redefine perfumery through creativity and craftsmanship. New releases include refreshed editions of the Hawas and Shuhrah collections, along with Bukhoor Jebel Ali and Bukhoor Raquiya, capturing elegance, memory, and timeless emotion in every scent.