Swiss luxury watchmaker Hublot marked a major milestone in Saudi Arabia with the grand opening of its largest flagship boutique in the Middle East, located in Solitaire Mall, Riyadh. The new space represents a bold step forward for the brand, combining innovation, craftsmanship, and art under one roof.

The boutique, opened in partnership with Attar United, spans 246 square meters and perfectly reflects Hublot’s “Art of Fusion” philosophy. Designed as a dynamic experience, it features multiple watch towers, a lounge area, and the region’s first Experiential Room, where visitors can explore Hublot’s pioneering materials – Rubber, Magic Gold, Ceramic, and Sapphire – through interactive displays.

The opening was attended by Hublot CEO Julien Tornare, Ambassador of Switzerland to Saudi Arabia HE Yasmine Chatila Zwahlen, and distinguished guests. In fact, Tornare described Riyadh as the ideal fusion of tradition and modern vision, aligning with Hublot’s innovative spirit.

The celebration continued with a spectacular evening honoring the 20th Anniversary of the Big Bang collection, reinforcing Hublot’s commitment to the Kingdom’s dynamic luxury landscape and growing community of watch enthusiasts.