With Nocturne, Valentino’s new advertising campaign for its Cruise 2026 collection, the delicate moment between wakefulness and sleep is explored. Set in a hotel, a space where intimacy meets anonymity, it captures the quiet ritual of surrendering to rest. Thus, each room becomes a small universe, home to lives that barely touch yet share the same gentle rhythm of letting go.
The campaign turns the hotel into a metaphor for modern life: a place of nearness without contact, where solitary beings breathe side by side. Chopin’s Nocturne in E Flat weaves through the scenes, a soundscape evoking a collective pause, a shared waiting that binds distant souls. In this suspended moment before night fully falls, Nocturne reveals the fragile connection between isolation and togetherness – where the private becomes shared, and the world, for a fleeting instant, sleeps as one.
Creative Director: Alessandro Michele
Director: Renell Medrano
DOP: Jack Exton
Photographer: Marili Andre
Stylist: Jonathan Kaye
Set Designer: Victoria Salomoni
Makeup Artist: Yadim Carranza
Hair: Esther Langham
Nails: Lauren Michelle Pires
Choreographer: Joe Grey Adams
Talents: Marisa Berenson, Dev Hynes, Anne Imhof, Dakota Johnson, Tate McRae, and Devon Teuscher
Models: Aimee, Isabella, Edna, Weiyi, Harry, and Bukwop
- Keywords
- Valentino


