UGG® has launched “Iconic Style”, the second chapter of its Autumn/Winter 2025 global campaign, “Iconic from the First Step”. While the first chapter, Iconic Design, honored the brand’s lasting heritage, this new release enters the cultural conversation, showing how UGG continues to transcend trends through timeless expression and individuality.

Shot on the streets of Paris, the campaign features Elsa Hosk, Alton Mason, and global rap star Central Cee, each offering a unique view of what it means to be iconic today. Whether on the runway, in music, or through fashion-forward moments, they reflect the confidence, versatility, and effortless cool at the core of UGG’s DNA. “Iconic Style is about more than what you wear – it’s how you make it yours,” UGG says.

The AW25 collection is available now at UGG.com, UGG® stores, and select retailers. Key styles including the Classic Micro, Classic Mini Dipper, Tazz, Esmee Lace-Up, Esmee Clog, Esmee Leather Boot, Classic Ultra Mini, and Classic Ultra Mini Weather Hybrid – are ready to take your looks to new heights.