Vilebrequin, rooted in Saint-Tropez since 1971, continues to blend heritage, innovation, and sustainability across more than 65 countries. Its Cruise 2026 collection revives the sunlit sophistication of the jet set, drawing inspiration from Slim Aarons’ iconic 1971 Saint-Tropez scenes – captured the same summer the brand debuted its first swim short. This season, that timeless spirit unfolds across three destination wardrobes: the Riviera, the West Coast, and the East Coast.

The Riviera story bursts with vivid florals, Mediterranean hues, and playful innovations, including pearl-effect swimwear and linen reinterpretations of the Moorea. The new CORENTIN piece bridges shirt and jacket for effortless layering.

On the West Coast, cinematic pastels meet desert heat, featuring pirouetting whales on the turquoise Pacific and the debut of the MOKEA swim short. Sculpting silhouettes and the new SAPOCK towel bring modern practicality.

The East Coast leans into crisp elegance with silk separates, jacquard towels, and 100% Merino wool trunks adorned with fine prints. The SUBLIME shawl adds warmth for breezy evenings.