With its new Dior Addict collection, the House of Dior orchestrates a vibrant conversation between fragrance and makeup – one where color, scent and sensation move in perfect harmony. At the heart of this launch is a bold yet playful idea: coordinating perfumes and Lip Glow Oils designed to deliver instant pleasure, confidence, and an unmistakable Dior glow. Conceived through the creative synergy of Francis Kurkdjian, Dior Perfume Creative Director, and Peter Philips, Creative and Image Director for Dior Makeup, the collection redefines modern luxury with freshness, fun and finesse.

The starting point was already an icon. Dior Addict Lip Glow Oil had long established itself as a cult favorite, praised for its treatment-like comfort, adaptive color, and effortless shine. Kurkdjian credits this hero product as the spark behind the fragrances: “I took inspiration from that colorful, joyful realm, which I interpreted for the three Dior Addict scents. I needed to create perfumes that would convey luminous sensuality and embody the spirit of today’s young generation”.

That generation, as both creators observe, moves fast, favors immediacy and seeks pleasure without pretension. The result is a trio of perfumes – Rosy Glow, Peachy Glow, and Purple Glow – that translate the visual language of makeup into scent. Kurkdjian describes imagining universally understood words such as “pulp”, “juicy” and “yummy”, then elevating them through Dior’s floral heritage: Damask rose, jasmine grandiflorum, and iris pallida. By highlighting the fruity facets already hidden within these noble flowers – lychee in rose, peach in jasmine, raspberry in iris – he transforms sweetness into something refined and irresistibly contemporary.

For Peter Philips, the appeal lies in immediacy and ease. Reflecting on the Lip Glow Oil’s meteoric rise, he explains that its success came from answering a real need: “It was a comfortable, luminous lip treatment… exactly what we needed at that point in time”. This philosophy of instant, mirror-free confidence mirrors the fragrances’ impact. Kurkdjian agrees, noting that these perfumes offer “instant, frank and direct pleasure” with color, shine and identity that seduce at first encounter.

Central to the collection is the concept of Glow – a term borrowed from makeup but expanded into a broader emotional territory. For Philips, Glow is not just shine, but wellbeing and self-assurance: “With a single stroke, you know that you’re bringing natural light to your face immediately. And that gives you confidence, which shows”. Kurkdjian translates this idea into fragrance as an “olfactory light”, a radiant trail that feels Parisian, effortless and intimate, rather than overpowering.

Aesthetically, the new Dior Addict revels in playful contrasts. Philips likens it to “a box of multi-colored macaroons”, while Kurkdjian imagines “an 18th-century boudoir decorated with pink ribbons and soft pastels – very Marie-Antoinette style”. Frivolous yet rooted in Dior’s DNA, this vision underscores a shared belief: luxury can be joyful without losing depth. As both creators briefly expressed when asked where Dior luxury resides in this collection – it’s “Everywhere!”.

Ultimately, the new Dior Addict collection is less about seduction as drama and more about radiance as a state of mind. It speaks to women who embrace beauty intuitively – who swipe, spray and glow on their own terms. In this seamless dialogue between perfume and Lip Glow Oil, Dior captures a modern femininity that is luminous, confident and deliciously free.