Created in 1966, the Force 10 bracelet has become one of Maison FRED’s most enduring symbols. In 2026, as The Sunshine Jeweler marks its 90th anniversary, the Maison celebrates the 60th anniversary of Force 10 with 17 new High Jewelry creations that honor the audacity and spirit of its iconic design.

Born from founder Fred Samuel’s passion for the sea, Force 10 traces its origins to a bracelet imagined by his son Henri, who paired a steel marine cable with two rivets as a gift of love. Named after Force 10 winds on the Beaufort scale, the jewel quickly became a symbol of strength, freedom, and resilience.

The new High Jewelry pieces magnify the collection’s signature codes – the cable and buckle – while showcasing Maison FRED’s innovation through the certified FRED Hero Cut diamond and bold XL designs. A new tassel motif, inspired by the Roaring Twenties, adds fluidity and a feminine touch.

Sixty years on, Force 10 continues to embody courage, creativity, and the desire to go beyond limits.