Beauty

Hermès Plein Air Expands with a Luminous Matte Foundation

A new essential joins the Hermès beauty ritual.

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Hermès Plein Air broadens its vision of a fresh, free complexion with the launch of the luminous matte skincare foundation, the House’s first foundation. Designed by Gregoris Pyrpylis, Creative Director of Hermès Beauty, it offers an invisible, neutral base that lets every personality express itself with natural yet sophisticated radiance.

The medium-coverage fluid melts into the skin for a second-skin effect, delivering a luminous matte finish that evens tone and blurs imperfections while remaining comfortable and undetectable. Made with 71% ingredients of natural origin and an 82% skincare base, its formula combines niacinamide, pure hyaluronic acid, and white mulberry extract for immediate and lasting results.

This exceptional foundation is presented in a bottle designed by Pierre Hardy, defined by pure graphic lines in glass and metal, with part-frosted, part-transparent glass. A perfecting primer complements the foundation, enhancing luminosity and wear.

Available in 34 shades across five intensities and three undertones, Hermès Plein Air is designed for a broad spectrum of skin tones, balancing high-performance makeup, effective skincare, and the benefits of nature.

All Images Are Courtesy of Tim El Kaïm

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